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Examples of logos1/28/2024 Think calories, financial returns, miles per gallon, employment rates, etc. Logos is commonly used in advertisements having to do with nutrition, money, performance, or politics, which can all be shown with numbers. The purpose of an advertisement is to get people to do something that will ultimately benefit the advertiser, and logos is an important tool advertisers use to reach their target audiences and achieve their marketing goals. Addressing readers’ concerns with logical solutions and directly refuting their counter arguments are effective ways to include logos and convince an audience to accept a thesis.Īdvertisers use logos to convince people to invest money and/or time into a product, service, event, person, or organization. Logos in academic writing also depends heavily on audience awareness. Gaps or leaps in logic will diminish a piece’s logos, as will generalizations or broad statements supported by little evidence. If a paper presents an argument that is confusing or illogical, readers will not find it convincing therefore, academic writing must flow and avoid logical fallacies. The objective of academic writing is to compel readers to buy into a thesis by making that thesis easy to comprehend and accept. Sources should also be relevant, properly cited, and in most cases current. All evidence should be true and from credible sources. Evidence can be facts, statistics, historical references, scientific findings, or even literary allusions. ![]() In academic writing, a writer uses logos by supporting his or her thesis with evidence from credible sources and by clearly and logically arranging his or her argument. Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by constructing logical arguments. Logos is the Greek word for “word,” however the true definition goes beyond that, and can be most closely described as “the word or that by which the inward thought is expressed" and, "the inward thought itself" ( 1). To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Emblem logos require a lot of details in it, one has to be very careful while printing it either on the paper or on the clothes.Logos or the appeal to logic, means to convince an audience by use of logic or reason. Government institutions and agencies, private schools and organizations, and the bottle of some drinks and beverages often use such a logo. 21-century fox presentation and Harley Davidson are very good Organizations usually under this category. School badges, logos of governments and some Logos are the ones that contain multiple things like image, art, text, or a Then the mascot logo is a suitable choice because the image of a character would also convey the same message everywhere and you can launch multiple products under the same brand. If one is looking for a global business brand, the name is too big and wants to add multiple products to it. Peanut, and Kool-Aid Man are very good examples of See mascot logos, they’re often called as the brand ambassadors of the brand. Logos are the type of logos where the logo has the image of some character itĬould the portrait of some person or a colorful cartoon. Pepsi, Coca Cola, Google, Think Visa and FedEx are the most common example of logotype and wordmark logo. In this type, the main focus of the logo is on the brand name of the business, and you can read the complete brand name by seeing the logo. Logotype logos and wordmarks logo are of the same type with only a slight difference of words. There are ten different types of logos, they are given below Logotype Logos Therefore, the logo should be simple and good and it shouldn’t lose the first impression of the brand. ![]() ![]() Whether you like it or not, the logo is the first thing that a customer notices whenever he comes across your brand. ![]() Brand Mark, Pictorial Mark and Logo Symbolsĭifferent companies use different logos, it could be an image, symbol or mixture of few images and something typed on it.
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